Samsung GALAXY Camera GeneRACEtion (Foto Dulu Dong) case study


Samsung just released Samsung GALAXY Camera with Android OS. How to introduce this product to Indonesian netizens who loves to snap and share their photos in social media?


To intrigue people’s curiosity of the product, we use unbranded video in collaboration with Cameo Project. To induce trial, we created a photo rally competition, ‘GeneRACEtion’


27k+ views on Youtube, mass conversations in Twitter, and Samsung GALAXY Camera becomes the talk in social media.


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