Raisa Musical Note case study

Background

In daily life, people wish to be creative. With Samsung GALAXY Note II, we want to prove that everyone can be creative everyday.

Solution

We challenge people to show their creativity through a series of project in collaboration with Adib Hidayat (Editor-in-Chief Rolling Stone Indonesia), Renny Fernandez (Indonesia’s top notch music video director), and Raisa (Indonesian young female singer) to launch 1 Day 1 Note and Raisa Musical Note.

People should submit their works in the form of ideas, writings, photos, or sketches and eventually co-create Raisa’s official music video for her hit single “Melangkah”.

Result

People have outlet to express their daily creativity and Samsung GALAXY Note II has successfully engraved its brand as a tool for creativity.