Lipton PositiviTEA case study


Our mood might be shaped by our surroundings, including what appears in our timeline. What should we do?


We challenge people to share about any positivity with #positivitea. At the same time, we placed a giant LED with a frown face on it. The more people tweet, the faster the frown turn to smile.


18k+ tweet, 33.729.673 impressions, approx. 573k viewers on website and giant LED, more than 30 media covered, and contagious positivity everywhere!


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