+1IBU case study
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BackgroundNowadays, Indonesian people say and celebrate everything in social media, including for Mother’s Day where their mothers don’t even have an account. |
SolutionOn this Mother’s Day, we’ve made a plea to Indonesian social media users to give our moms the special gift: our undivided attention that costs us an hour off the internet and social media. |
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ResultThe movement went viral, stirred up significant conversations in social media, and thousands of mothers in Indonesia receive the most precious gift: their children’s time. |
